Google Googles

Business Model

  • Key Partners : Google, Twitter, Facebook, Wikipedia,Blackberry, Instagram, and Amazon
  • Key Activities : Search engine, advertising and regular update of the features
  • Key Sources : Program developer, IT experts, researchers, marketers
  • Value Proposition : An easier way to access search engine via mobile devices by image recognition system
  • Customer Relationship : Accessible free information for anyone, user friendly, and membership
  • Distribution Channel :
  • Customer Segments : Any gender, mostly young to adult, and regular user of internet
  • Cost Structures : Research and development cost, maintenance cost, employees salary, program developer cost, marketing cost, brand license
  • Revenue Streams : Sponsorship, advertisement, and partnership

Google Googles SCAMPER :

S: Substitute the data source from google to customer became customer to google

C: Combine all the data on the server in the internet

A: Adapt to be able to recognize food, plants, cars, and animals (to give information to the customers)

M: Modify from simple image recognition to sounds and video

P: Put google googles into other social media (for example Google +)

E: Eliminate the high bandwidth requirements and several ads

R: Rearrange the purpose of Google Goggles to become a knowledge and science center


About inovasipatahhati

Thomas Teguh, SBM ITB 2013 19010032

Posted on December 2, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

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